Led storytelling strategy for Verizon’s social responsibility platform, transforming impact initiatives into a structured, human-centered digital narrative.
Verizon set out to strengthen its social responsibility platform, focused on expanding access to technology for digitally underserved communities, including elderly populations and individuals without reliable connectivity.
Clarity, credibility, and human resonance.
As Lead Designer, I led the discovery phase and defined the storytelling framework that shaped the experience.
Before designing screens, we benchmarked leading corporate responsibility platforms to understand how impact is communicated and where it falls short.
Key strengths & opportunities.
The strongest platforms shared one thing:
a clear narrative sequence.
Impact presented without context.
Data disconnected from human outcomes.
Stories lacking progression.
The storytelling frame.
This structure became the backbone of the site’s content hierarchy and layout decisions. Balancing emotional storytelling with institutional credibility.
What — The initiative and its scope
Why — The systemic need and human impact
How — Implementation and long-term commitment
What We’ve Done — Programs and measurable action
We worked within Verizon’s existing design system, using reusable components to accelerate delivery while maintaining brand consistency. Rather than reinvent UI, we orchestrated components around the storytelling framework, ensuring modularity without losing narrative cohesion.
A scalable narrative foundation.
The platform evolved from an informational hub into a structured impact narrative.
Clearer content hierarchy.
Scalable storytelling model.
Stronger alignment between mission and execution.
When design brings structure to complexity, storytelling becomes strategy.
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